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Write Smarter SEO
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What is an SEO bot?
All bots that – without human intervention – are somehow related to SEO, are called SEO bots. These robots are made with different purposes and based on that, they can serve the search engine or form part of your strategies to succeed in SEO.
For example, search engine bots that crawl sites (Crawler), bots that create fake traffic (Traffic Bot), bots that create backlinks for sites, etc. are generally called SEO bots.
Types of SEO robots
As we said in the previous section, there are different types of SEO robots with different goals. Let us name the important categories of SEO robots so that our dear audience can have a more accurate perspective of this concept. The types of SEO robots are divided into 2 important categories: 1. Search engine bots 2. Robots used to improve SEO sites.
The first category: SEO robots (in the search engine)
Search engine bots play a major role in the emergence of the concept of SEO. Almost everything you do to improve your site’s SEO is aimed at attracting the positive opinion of search engine bots. Crawlers are among the most important SEO robots managed by search engines. They crawl your site, inspect the content, understand the relationship between the pages, and index each crawled page.
Other bots are active in search engines that are built to rank sites. These robots are smart enough to find the best answers for users in most cases and display the list of search results based on specific and precise criteria. Even if you somehow tricked these bots and ignored their criteria, they will find out after a while and they will fine you or send you to the bottom of the ranking table.
There are other examples of SEO robots that serve search engines, and talking about the tasks of each requires a separate article. Therefore, it can be said that in addition to strong strategies and skilled manpower in Google or other search engines, these huge giants depend on the power of their intelligent SEO robots.
Second category: SEO robots (to improve site SEO)
Before we talk about SEO bots, let’s put them into two categories:
White hat SEO bots
Black hat SEO bots
As we said in the introduction section, in many cases we need SEO robots for the success of the site and to improve SEO. The point is that SEO bots can ultimately be helpful or harmful to the site’s success. If the selected robot is going to operate based on the principles of white hat SEO, along with your correct strategies, it will play a positive and important role in optimizing your site’s SEO and the success of your business. If the SEO bot is built for black hat SEO activities and bypassing the rules of search engines, sooner or later it will end up harming your site’s SEO.